3 Tips to Improve Magento Store Performance & Sales

It is the era where businesses are looking to make number of online sales and profit side by side. So, the primary thing that they ponder upon is an efficient webshop development platform that can help in this regard. Well, Magento is one such widely-used shopping cart framework, that can cater to the needs of an optimised online store. However, it is important to note that this platform has some limitations and if the CMS’s best and valued features are not installed accurately, then it can affect your webshop by turning away sells and customers. So, if you have planned to switch your eCommerce platform and improvise the sales conversion, then consider availing a dedicated Magento developer in Australia.

Now, the points on how can you ensure Magento-powered website revenue and increase the customer base of your webshop are enlisted below:

#Dedicated Magento Web hosting Instead of being a popular platform, Magento is comparatively slower than its other competitors. However, when it comes to the performance of Magento store, it can be improved by using a good hosting service.

Experts generally recommend using a dedicated machine and a scalable web host that well integrates with the cloud and offers round the clock customer service. All these are done to ensure that when your website goes down, then it can be instantly retrieved again, thereby reducing the amount of loss the company suffers.

#Speed up your Magento Store, the faster the better It is true that having a dedicated web hosting for your webshop can help you with the speed to some extent. But, there are several other actions that must be taken care of to make your online store full-fledged. For instance, if your website page takes 5 seconds to open up, then the customers will be more likely to abandon your page and go for the one with minimal loading time. That is why Google always prefers websites with a minimal loading interval of 2 seconds or less so that it does not put a negative impact on the search engine rankings.

Enabling Cloud Delivery Network (CDN) and Full Page Caching (FPC) can help improve the speed performance of your website in that case.

If your webshop is built on Magento V1 Community edition, then it will require the FPC extension, which you can get from the list of core features of Magento V1 Enterprise Edition. However, if your online store is built on Magento 2 version, then FPC comes with it as a native feature.

Video Source : Magento

#Customers love free shipping Customers are more likely to add more items to the shopping cart while free-shipping is offered on the websites. Therefore, free shipping feature drives more sales by attracting wider customers and gives you an extra edge on your competitors’ websites. To know what else can be done to make your shopping site more engaging, consider contacting PHPProgrammers in Brisbane for top-notch time-bound solution.