5 Ways To Make Perfect Product Pages For Your eCommerce

Your product pages look to determine how quickly customers will be converted into sales.

Every eCommerce expert has ascertained that customers have typical psychological traits when they buy online which should be considered in designing the product pages, to make sure that they do not leave empty-handed.

eCommerce retailers need to create a great balance between the product pages and rankings in the giant search engine or Google. This ensures that a good number of visitors in product pages are getting converted. While front-running eCommerce platforms like Magento can help in creating near-to-perfect product pages, get an expert Magento developer in Australia from PHPProgrammers to create compelling product pages.

Minimising the clutter

Every element in the product page is to drive sales. But, that does not necessarily mean you should put as many elements as you want like bold text, too many related products, recommendations, long product descriptions, etc. Surely, you need to put product details, customer reviews and other product recommendations on the page, keep them minimal so that in no way they obstruct the path to key call-to-action of ‘Buy’ that initiates the product sale.

Amazing product images

A gorgeous product page converts more than a simplistic one! Selling online is all about presenting the product well, just like any physical store. Bigger sized images are always needed to show the products precisely to the buyers and generate sales. Along with the resolution quality of the images, there should amazing views of the product from various angles.

Reviews to build confidence in buyers

Integrate a separate section in your product page where customers who completed their purchases can post their reviews. Such reviews help the new or potential buyers to know better about the quality, features, usefulness of the products, along with customer services.

Make way for alternative purchases

Don’t let your buyers leave a product page with half satisfaction Instead, provide them with other addictive options. Upsell and cross-sell products are great for conversions because buyers get something additional or more useful alongside without looking for it. So, they cause an increase in the average order value of eCommerce.

Social proofs

Genuine reviews of the customers are not always enough to instil confidence in buyers. Social media stories with videos or image proofs work wonders in that case. While testimonials and star ratings might be considered fake by the buyers, image and videos can never be that. So, try designing your product pages with a place to incorporate social media proofs.

Apart from all these proven measures for product optimisation, you also need to take care of the SEO aspects of every page, like putting keyword relevant title tags, meta descriptions, rich snippets, descriptive headers, image ALT text and internal linking.

Video Source : Magento

If you want your eCommerce store to be built keeping in line with the latest optimisation rules, get in touch with Magento developers in Sydney, at PHPProgrammers, a preeminent websites and eCommerce development company in Australia.