5 Effective Strategies to Spur Sales of Your Online Store

With eCommerce sector booming consistently for the last few years, a multitude of big or small retailers is entering the market to reap the potential of this flourishing business segment. However, the subsequent crowding up of eCommerce market and intensified competition now makes it pertinent for the retailers to come up with impactful strategies to sustain their share in the market.

Here are some of the key strategies to boost up your sales exponentially by attracting visitors and converting them into buyers. (Click to Tweet)

#Use email marketing

Most retailers use email receipts for informing customers about order delivery. However, have you ever realised that emails are a great tool for to multiply sales. Use email receipts to include different value propositions of your business in emails to the customers to have them back for other purchases. Provide recommended products, ask for feedbacks or give discount codes for next purchase, to convert your one-time buyers into repetitive buyers.

#Hover Ads to make promotions more effective

With pop-ups being blocked by most internet users through the use of software, online marketing became bit difficult. However, technology still exists which will enable you to let you use promotional ads similar to that of pop-ups without being blocked. Known as hover ads, you can put them to your site directly to provide information related to opt-in offers, or any limited time offers directly to your target audience.

#Embed Product Videos

To make your products more eye-catching to the visitors so that they actually end up buying them incorporate videos in your retail site. It is the most simple yet effective technique to increase conversion rates.

#Try Fostering Cart Abandoners

The high rate of cart abandonment surely disappoints the retailers costing millions of revenues. So, try to get back these losing carts through cart recovery emails which most retailers fail to do. You need to communicate with the cart abandoners to draw back their attention with vibrant 2 to 3 email reminders directly from you, featuring discounts, reviews, and other recommendations of the same product they abandoned.

#Use Product Suggestions

Upsell and cross-sells act as an effectual way to enhance sales and uplift the rate of conversions. Put on display below some similar relevant items on the same page when a product is being viewed by a visitors, to get more range of options. Similarly, let your website suggest any complementary products in the checkout page.

Video Source : Magento

Concluding Thought

To stay ahead in this game of online business, you require some over-the-top features in your online shopping site that can spur up your product sales. These are some of the cost-effective yet highly potential strategies to boost traffic and conversion rate of your site. With Magento development in Melbourne, you can easily leverage these techniques for your ongoing site or a new site. So, get in touch with PHPProgrammers, a dedicated website development service provider in Australia serving the web development needs of multiple industries for years.