Enterprise-class Features of Magento that Make it the Superior Choice

With the domain getting bombarded with numerous eCommerce development platforms, you can witness a set of standard features being boasted by different options. Now, the question lies that how to choose that superior platform, which will help you to bring something unique to your website? While standing in the era of business competitive edge, it has become a requisite for companies to showcase that extra attribute to set them apart from the rest.

Now, considering the various eCommerce platforms, Magento comes as the most promising. Being the world’s biggest platform, it has been prefered by 200000+ retailers globally ranging from the startups to big corporate giants. While officially released in the year 2008, it rapidly gained traction and soon became one of the largest open source eCommerce platforms.

Scalability

Magento’s community edition is scalable and appropriate for retailers of varied sizes. With a large pool of retailers categorized on basis of the community edition, users can witness extensive functionality from the Enterprise edition implemented thereon Community like full-page caching. The smaller retailers who are trying to use the Magento community can now operate while knowing that their platform will help them to progress considerably without lesser chances of hinderance.

SEO-friendly

Though, being out-of-the-box, Magento isn’t specifically good for Search Engine Optimization, however, it can be easily tamed by deploying a range of third-party modules. Basic elements of the SEO are being already covered like meta content, top-level URLs, usage of canonical tags, redirection of functionality and search-friendly URLs.

Open source code

Another key benefit of using Magento is that’ it’s an open source platform, which means it’s more flexible for the developers and can be more easily accessed

Extensive functionality and Feature-packed

This platform is filled with all types of functionality out-of-the-box, thereby featuring almost everything which, are required for operating a standard eCommerce shop. In addition to all the obvious things, you can get a flexible product catalogue, which is certainly unique and a Magento module for developing trendsetting mobile apps, websites, gift codes and much more.

Magento Connect

It’s typically an extension marketplace, which displays numerous modules for the Magento Community and Enterprise. There are apps for almost everything ranging from blogging and SEO to affiliate marketing and image handling. All of the apps come with separate reviews and ratings, thereby enabling you to decide whether to purchase or install one.

There are numerous good and bad extensions present on the Magento Connect, which, can be availed by deploying most of the platforms. However, they are vetted which, in turn help to provide the user with ample peace of mind from the security perspective.

Video Source : Magento

Final Word

Hundreds of software providers integrate with this platform and there are numerous agencies who provide their clients with bespoke integrations. The Magento developers are able to deploy a set of intrinsic features including configurable pricing, cross-selling functionality, newsletter management, product bundles, user management, CMS pages, advanced stock management and advanced shipping method and much more. Thus, the next time you are about to develop an eCommerce store or redefine the functionality of your existing online store, consider Magento as the most reliable option.