Planning An Ecommerce Site? Don’t Forget These UX Tips
Attaining success in eCommerce is easy, only if you get these UX design rules.
There has been an exploding growth in Australia’s eCommerce sector in the past years, with market revenue amounts to US$ 12,060m in 2018.
Apart from fashion and retail, there are many segments that contributed to the growth of the eCommerce market such as electronics and media, health and personal care, furniture and appliances, Toys, hobby and DIY.
Image Source : Statista
Undoubtedly, the future of retail lies in eCommerce, not only in Australia but in other parts of the world.
However, Australia has become a major trigger in the overall growth of eCommerce, with USD $ 4,500 rise in the average annual spending on the online products by the Aussies.
Image Source : transdirect
So, it’s high time for you to be a part of this globally thriving phenomenon and realise its sweet growth potential.
However, you just can’t get into the race of eCommerce development with a site built with Magento, WooCommerce, Shopify or any other eCart platforms. Unquestionably, our team of Magento developers in Brisbane can help you out with a great eCommerce site, apt for your purpose, but what about pleasing your customers?
Yes, we at PHPProgrammers, being an all-time guide and development partner for eCommerce businesses provide you with a curated list of UX designing tips that you should bear in your mind when you get a site developed in Magento. We as an eminent team of Magento developers in Australia always make sure to mould in special UX aspects and deliver the best user experience to the visitors or customers of the site.
#1 Focus on the responsiveness of the site
By responsiveness, it means serving the customers in an equal manner whether they use a desktop, tablet or a phone to access the eCommerce site. Responsive design is the only make things work that way. If you look at the conversion rates earlier in 2015, it was much less in Android phones, tablets, iPhone and iPad than the desktop. But, it is not a desirable scenario now with a growing number of mobile devices everywhere. A majority of people nowadays find comfort in shopping from mobile sites.
While without a doubt the increase in the number of smartphones and tablets users will break all boundaries in the future, you need to be prudent enough to make your site device-friendly i.e. responsive to all screen-sizes or resolutions.
#2 Designing the Product Pages right
In the words of Neil Patel,
Yes, the product pages are the only thing that persuades customers to buy them and take them to the checkout step.
There are some killer ways of designing the product pages right!
Keeping it all organised: Page elements impact the sales to some extent, and hence it is always crucial to keep all the elements uncluttered with catchy headlines and text.
Quick loading : Your every product page, the images it contains need to load faster because online buyers are always to busy to wait for a laggy page to load.
Clear placing of Calls-to-Action (CTA) buttons: CTAs are needed to be placed in the appropriate to kill off all confusions of the buyers, who look for links or buttons to click to accomplish their shopping.
Work on the images quality: This is needless to say, but still necessary to make you remember again that product images are the first thing in a product page that captivates the attention of the buyers. Good-quality and clear images infuse a confidence in them that what they are buying are worth their money.
#3 Maintain a Visual hierarchy
Every eCommerce seller needs to know that buyers visit their site for a reason and so they should try helping them find what they want easily. Visual hierarchy is about making the online store more intuitive to the visitors as they land on it by prioritising the content or UI elements.
But, applying visual hierarchy in your site means going through a lot of speculations about what customers will want to see first in the page and what in the last, it definitely leads to a positive user-experience when done right.
Some of the best techniques for maintaining visual hierarchy are,
Contrasting colors
Playing with size
More of White space or empty space
Establishing the scanning patterns
#4 Get everything straight with simple navigation
Even if you have partnered with the best Magento development company in Australia, do not forget asking them to take care of the site’s navigation. The success potential of a site is never mentioned by the number of ‘Wows’ it brings in the minds of buyers but how easy it is for them to get the product they need.
A site’s efficiency and success are simply measured by the number of goals it completed, means the sales it finalised. So, if an eCommerce store is not converting, a design is useless no matter how attractive it is.
While your developers step on to design the navigation of the site, make sure of this most vital things:
How visitors can search and filter
Where’s the Main menu
How they can come back to home or main catalog
How long a page takes to load
How they can save items on the cart
Where they need to click to Buy
How they can pay
Every element, link or icon you use for the letting customers do the above things play a crucial part in conversions. The faster they could pass through these actions, the faster a sale will close.
Wrapping Things Up!
Occam’s Razor has rightly stated that “The simplest solution is always the best solution”. Now this applies is the website’s design and development too, especially eCommerce where the motive is to get the buyers to the final door of checkout. It’s always better to go for a simpler site structure and simpler elements that users can easily relate and understand.
Video Source : Magento
Championed by big tech giants like Google and Apple, simplicity is the right design philosophy for your Magento eCommerce site too. Going by these UX design tips will help you accomplish that. Besides, PHPProgrammers’ dedicated team of Magento developers in Sydney, with time-worn experience in the development of eCommerce solutions will assure you to get a fascinating yet simple shopping store for your customers.
Also, have a look at our latest blog on eCommerce development with Magento 2.0,
