Quirky Measures to Boost the Sales of Your Magento eCommerce store

You might have an upright eCommerce store running successfully, but do not know how to boost up your sales during the peak seasons or holidays. If you are thinking that you could make every bit of profit out of your online store without working on its optimisation or using key engagement strategies then you might be wrong. You need to continue optimising the eCommerce store to generate new sales and more precisely to cope with the competition during holiday season rush. Magento is one of the prior eCommerce platforms at present, helping millions of retailers to create exceptional online stores to give life to their online business. Magento eCommerce developers thus chalked out some of the offbeat and result-oriented measures to hike up customer visits to the stores in the holidays to help owners make more money.

Make sure every page loads as fast as possible

Although this is not any of the offbeat measures to boost up sales and must be taken care of all the time in a year, this is worth mentioning because a slow performing site turns off the visitors, whoever they are, i.e. a regular visitor or new one. For this, owners are suggested to make the pages of the store load faster by optimising file sizes of products, compressing files of CSS and JavaScript or optimising the codebase.

Choose a right theme or color palette

An alluring theme with vibrant colours reflect the holiday mood and catches the sentiment or emotions of the visitors. While rejuvenating the entire store with a new theme can cost much, just sticking to some palette themed to the festival/holiday works better.

Putting some holiday pop-ups to treat the eyes of visitors

Nonetheless you have themed your store according to the holiday with great colors or not, it is always great to surprise every visitor with pop-ups or flashy banners with coupons, deals or discounts. However, keeping pop-ups small instead of big ones is recommended as it does not eat away a large portion of the screen and looks pretty simple and eye-catchy.

Offer benefits like free-shipping

Making customers happy is always the top priority for every store, it cannot be overlooked especially in the holidays. Shipping overheads are one of the prior reason for cart abandonment in the online store. So, relieving the customers from the cost complexities of shipping with free shipping option can be a win-win aspect for eCommerce sellers during holidays.

Showing up more products with cross-sell and upsell

Peak seasons or rush hours are perfect for sellers to bundle many items together and put them to offer through upsell and cross-sell. This tactic works good because people are in real mood to buy things during holidays and hence, showing them related products (to accessorise the product they are buying) or premium products (products of similar category but from a more valued brand) might make you more money. Similarly, showing alongside best-seller items, most-reviewed products or most-relevant ones can fetch great attention from the buyers.

Video Source : Magento

If you own an eCommerce store, then rightway get this tacit ways to hike up your daily sales before holidays arrive. PHPProgrammers which a renowned eCommerce development company in Australia and specialises in Magento platform can help you out with these solutions to amplify your sales in no time.