Online Store Management with Magento Customer Segmentation

The Magento customer segmentation lets an online store to divide the site visitors into different groups along with devising a focused and more effective approach to these individual group. According to a recently made survey, the campaigns of segmented marketing get almost 59% more clicks and 14.5% more opens than the non-segmented marketing campaigns.

A certified Magento developer can help you out to manage your online store successfully with Magento customer segmentation. Looking for a Magento expert to hire? Get in touch with the team of PHPProgrammers, a Sydney-based web development firm that has been serving the market with effective Magento development in Melbourne for years.

Various Types of Customer Lifecycle Segmentation

Today, most of the eCommerce analysts are paying the utmost attention to this customer segmentation. Once you can successfully pinpoint different segments, you can tailor the marketing campaign based on the different needs and requirements of each customer segment.

Any Visitor - Literally anyone, who visits your online store.

Suggested Promotions

Seasonal Sales
New Product Offerings
Bargain Announcements
Holiday Announcements

Potential Customers - Any customer, who has signed up for the email newsletter or has created an account for shopping or has saved any particular item for later. Such customers haven’t bought anything yet, and you are not sure about the reason. It might be the high price of the product or he/ she wants to study the entire assortment first.

Suggested Promotions

Coupons for First Order
Reminders for the Abandoned Checkout
Welcome Emails

First-Time Customers - Buyers, who have made just one purchase on your website. The main objective is to convert such first-time customer into a loyal buyer.

Suggested Promotions

Announcements of the latest and fresh product offerings that are similar to the purchase made previously
Post-purchase surveys
Reminder Emails

Repeat Buyers - Such customers, who have made two or more purchases from your online store. The main objective is to keep such customers happy and satisfied along with encouraging them to refer their friends to the website.

Suggested Promotions

Requests for the product review
Exclusive coupons
Regular new and fresh product offerings

At-risk Repeat Buyers - Customers, who haven’t made any purchase for quite a while on your website. Now, this ‘a while’ varies depending on the type of the products. Obviously, one who has bought home furnishings of large amount won’t be making similar purchases within a span of 6 months. Hence, this time frame is quite normal for such products. However, the main aim of this segment is to recover the loyalty.

Suggested Promotions

Surveys and win-back reminder emails
Coupons that are time-sensitive

Active Repeat Buyers - This segment holds the most valuable customers. Such customers have come back to your store, again and again, to buy multiple things within a set timeframe. They are not only loyal to the online store but also help to generate impressive revenue. Campaign for customer promotion is very important.

Suggested Promotions

Surveys for customer satisfaction to make them feel special
Early access to anything new that comes to your store
Exclusive coupons for the loyalty
Dedicated prompt of ‘refer-a-friend’

Steps to Implement Customer Lifecycle Segmentation in the Magento

Step 1: Customers → Segments section

Create different customer segments.

Step 2: Add conditions ( date range and total order numbers) for different segments.
Step 3: After setting the conditions, you would be able to see the condition-matched customers.
Step 4: Add different promotional rules that you have decided for different customer segments