How to offer better user experience in an online store?

Setting up an online store is not everything about an eCommerce business. As an online business merchant, you have to make sure your eCommerce store is offering amazing user experience as well. Impressive user experience can lead to significant improvement in business productivity. Here you will find some smart tips to offer better user experience in your eCommerce store. (Click to Tweet)

Integrate product recommendation

Suppose that a visitor is hovering over your online store. When the customer is ready to contemplate the sales, your store can showcase or recommend products which will complement the customer’s choice.

For instance, if a buyer is buying a t-shirt and jeans, the recommendation bar can show things like sunglasses, wallets, watches, or shoes.

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Social media presence

How much important social media presence is in today’s scenario needs no special mention at all! Platforms like Instagram, Whatsapp, Facebook and Snapchat are accessed quite often by the people worldwide. So, having your presence in such social media platforms can give your marketing tactic edge over your competitors in today's competing market.

24X7 customer service

Well, having a FAQ section helps your potential customers to find answers to some of their queries. However, this section alone is not enough to give answers to everything that customers have in their minds. A human assistant just like a salesperson in the store has to be made available for issues and concerns that come out of the box. Here is the importance of 24X7 customer service.

The online merchants can assign human assistants for this task in the working hours. Otherwise, you can integrate a virtual assistant for your customers.

Schedule A/B testing regularly

Running an online store on a single layout throughout its lifetime sounds very uninteresting! However, how to be sure that your users are going to like the new layout? With A/B testing, this is possible to check.

By doing this A/B testing regularly, the business owners can keep an eye on which part of the website attracts the users most and what drives them away.

Visualised experience

In the case of online shopping, visitors or customers cannot feel the product, they can only see it. Hence, make sure your store is putting up the best-quality product images. Also, you need to make sure that multiple product images have been provided from different angles through which visitors can visualise the product. Nowadays, putting up product videos have also become a trend.

So, if you are thinking of starting your eCommerce venture, keep these points in your mind while setting up the store. And if you already have an online store but struggling to meet your sales target, you should check whether these points have been followed properly or not.

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