Five Top Magento E-Commerce Trends That Will Rule in 2020
With a vast global recognition of the E-Commerce sector, you cannot simply imagine that this part of the industry is gradually becoming a huge phenomenon. While more and more people continue to shop online, it has also become a big responsibility for the merchants to create a robust digital presence for their business that will easily steal the limelight. With the thriving advancements in technology, the standards for performance has also risen, bringing considerable opportunities for the developers and users alike.
Magento is one of the popular open-end E-Commerce platforms which is integrated with various, advanced modular features. It shows constant improvement, brought about by the Magento developers in Sydney, continuing to deliver flexible and scalable performance, inviting new ways to space different categories of online stores. It is also free, with full authority to the hosting service and having features tailored specifically for business needs. It executes a simplified operation in integrating the many complex themes, designs and templates, therefore escalating the range/base of customers. Hence, you cannot simply deny your preference for it.
Since Magento is largely responsible for holding the successful future of the e-commerce stores, with the changes in ongoing industry trends, new technological developments have also impregnated this sector. Especially in the year 2020, when the competition is large, it is really beneficial for the businesses to choose the right framework to work with - one that is loaded with superior features and advanced elements.
In the sector of Magento development, you can notice the influx of some futuristic trends for this year. Let us discuss them in detail below.
1. AI and Chatbots
The elements of Chatbots and Artificial Intelligence have already become an integral part of e-commerce businesses. While it is already implemented in real-life applications, they have also started to make a huge revolution in the online business. While the demand for personalisation in online shopping has increased, AI has helped in this regard, allowing multiple means of catering customers with a customised shopping experience. Both these trends have got deep into Magento, impacting the future scale of online businesses and pushing for more user engagement. Hence, both have proven to be extremely ideal for these stores in boosting revenue and sales.
2. Pop Up and Push Notifications
These are one of the most effective ways of approaching potential customers. Through this, the store owner can send personalised messages to his group of consumers about any new product launch, sales and discount offer etc. This way, you are able to draw more customers towards your online store, increasing conversion rates and yielding unending profit. In Magento, this feature can be easily integrated because of its functional expandability and open-ended operational base. Push up notifications also work as great means of reminders about anything specific and hence is very attention snatching.
3. Smart, Organic Search
Implementing the option of the smart, organic search on your website allows it to rank in the search engine ranking pages. Magento being a consumer-centric, robust and steadily performing platform, once you are able to gather a lot of organic traffic for your website, it will definitely work to your advantage. This smart search feature adopted by Magento has enabled it to gain more renown in the current year. The top developers of Magento can implement this into your website as well.
4. Mobile Friendliness
Since, with every passing day, the world is relying on smartphones, these devices have come up with more upgraded versions so that it can support every aspect of the digital industry. These devices have computing features along with excellent connectivity. Hence for the E-Commerce stores, it always brings loads of advantages. Magento is capable of building and designing mobile responsive websites, thus making it more user friendly. It has become handy for the customers to shop, pay bills from their mobile devices. Even online retailers have taken to this medium to spread their brand awareness and reach out to more consumers, thus boosting sales and business. A well focussed and strategic E-Commerce mobile strategy always world because -
It increases the levels and scope of approachability
Provide a seamless connection
Provide unhindered interaction with customers
Is handy and easy to use anywhere and every time
Enhances and builds brand awareness and purpose
Exceed the expectations of the customers with Chatbot facility v
5. Powerful Parallax Scrolling
For any online store, getting a clear view of the products is very necessary. This is where Parallax Scrolling will come to the rescue of one and all. Since user experience has a major impact on the success of E-Commerce stores, scrolling should also be smooth and impressive for the customers. With Magento, you can improvise storytelling with this scrolling, fast and without using up huge amounts of data.
You can get this implemented by a good developer hired from a reputed organisation like PHPProgrammers. Parallax Scrolling is usually a layout of websites which face slow speed while displaying the background of web pages than in the foreground and while also creating a 3D effect while you scroll through the page. Hence, with an engaging and appealing UX, the store is automatically a hit.
While more trends continue to surprise us in the web development industry, these technological trends concerning Magento are some of the most impactful and effective ones, something which will change the face of the E-Commerce sector forever.
